Business plan for the delivery of sushi and rolls from scratch

Today, the situation on the world market dictates its own rules and more and more people are striving to open their own business. One of the priority areas was and remains the business of delivering sushi and rolls . Takeaway food has made a leap in popularity during the coronavirus period and has not abated so far.

sushi delivery business

During the quarantine period, this has become the only way to enjoy your favorite dishes. In this segment of marketing, competition does not give up its positions, but nevertheless this fact does not stop entrepreneurial figures.

As you know, demand creates supply. For residents of the metropolis, ordering rolls at home has long become something commonplace and has firmly become part of everyday life. Japanese cuisine has always been distinguished by its original taste and a large number of useful properties, so starting your own business will be a profitable and profitable investment for your money.

Main advantages:

  • Most people prefer to order rolls for home or office. Thus, customers save time on the one hand, and on the other hand, they avoid the risks of getting infected or do not want to look for a place in a restaurant. The current restrictions dictate their own rules and this should be taken into account.
  • Japanese sets are not your typical fast food. Unlike pizza or burgers, sushi is made from fresh ingredients without the use of harmful substances and technologies.
  • Delivery work does not require large investments or special skills. The main requirements are the availability of vehicles or the possibility of renting them and the minimum start-up capital.
  • Novelty – European cuisine has long been known and become boring to the inhabitants of Russia, while oriental rituals captivate with their exoticism.

Of the difficulties, again, one can single out the initial capital, logistics and the desire to work and earn.

A step-by-step plan for starting a sushi and rolls delivery business

For novice businessmen, we offer a step-by-step analysis and recommendations for project management:

If you are going to open a delivery of sushi and rolls in a big city, then competitor analysis will be one of the most important steps for you. Nowadays, in almost any city or population there is a Japanese cuisine service. Many of them are network players. It is very difficult to compete with them, especially for beginners. However, nothing is impossible, decide on the delivery area and analyze the competitors closest to you. Compare prices, promotions and delivery times. Write a business plan outlining your strengths and benefits. And don’t forget about the quality of your products.

It is best to make a detailed analysis of the target audience and the market specifically in your region . In Russia, the consumer audience consists mainly of young people aged 18-40, who make up 31% of the total population of the country. For a large city, the service area is of great importance. According to statistics, residents of sleeping areas often choose delivery. If you serve several areas at once, you can get more than 1000 calls per month. With a minimum order amount for free delivery of 500 rubles, about half of the orders will be less than this figure. This will add profit up to 80 thousand. rubles. This indicator is quite attractive if it is possible to bypass all sorts of risks.


Work on your range . If there are many similar services nearby, and the discount does not cause enthusiasm, it is necessary to attract the clientele with a wide and unusual selection of dishes. It is easier for people to buy everything in one place than to make 2-3 orders in different places. In addition to traditional sets, it is worth adding salads and hot or cold appetizers. A win-win option is spices and sauces.

Do not forget about desserts and drinks – they can be offered at the end of any order. As an exotic, combine Japanese and European treats, as an option – original teas.


Depending on whether you will be making your own rolls at home or only delivering ready-made ones from restaurants, you may need a space for culinary work . If you have a good financial situation, buying a small space will be the best way out. But in case of limited opportunities, find a suitable place to rent: it will take an average of 30-40 square meters .

Proceed from the calculation: workshop – 12-15 sq.m, households. room 10 sq.m, bathroom 2 sq.m, loading space 8-10 sq.m. It is cheaper to rent in residential areas, in the capital it is 40-50 thousand rubles and 15-30 thousand in the regions. Please note that basements cannot be used for these purposes. Your workshop must comply with all the standards of the SES and the Ministry of Emergencies. According to these requirements, about 10 thousand rubles can be spent on equipment, without taking into account the repair of the building as necessary.

Registration of permits

In order for customers to be able to order your rolls, you must complete all the documents in the appropriate order. The most comfortable will be the opening of an individual entrepreneur with a taxation of 6% of turnover (STS) or 15% of profits. This makes delivery work more profitable in comparison with a cafe. For registration of an individual entrepreneur, a passport, TIN, application and state duty in the amount of 800 rubles are required. In the application, select the OKVED code 55.52 “Supply of catering products” . This type of activity does not require special licenses. Notify Rospotrebnadzor of the start of work and prepare the following documents:

  • permission from Rospotrebnadzor and Gospozhnadzor to conduct activities;
  • coordinate your assortment in Rospotrebnadzor;
  • an agreement on the removal of waste and recycling of lamps;
  • agreement on sanitation of ventilation systems;
  • agreement on sanitation of the production premises from insects and rodents.

In addition, the following are required:

  • documents on the medical examination of employees and their sanitary books
  • sanitary certificates for vehicles and a program for monitoring compliance with sanitary standards.

Always keep a sanitation log and other records to avoid problems.

Purchase of equipment

For a high-quality organization of production, you will need to purchase the necessary equipment. The average set of dishes is made using the following equipment: rice cooker, microwave oven, refrigerator, electric stoves, hoods, deep fryers, scales. On average, this set will cost you 80-90 thousand rubles. Of the additional useful Japanese knives, dishes, tables, sink, storage shelves, blender. Up to 100 thousand rubles can be spent on kitchen utensils .

The key to a successful business for the delivery of sushi and rolls is high-quality and fresh raw materials. Japanese cuisine does not tolerate delays. Since fish will be the main product, suppliers should be carefully selected , because seafood is often the cause of poisoning. When choosing a manufacturer, pay attention to the delivery time – the goods must be fresh or chilled. More rare species will have to be sought abroad. You can save on spices – they are easy to store, so they are available for order in any region. High requirements for raw materials will provide you with regular customers, who usually bring in most of the income.

If you are making an order for the first time, make a breakdown into several small lots from different sellers. So you can compare prices and quality without risking your own reputation and without financial loss.

Spoiled or winded fish will drastically reduce the rating, and at the same time sales. Delicious and healthy dishes are the key to your reputation. The changing situation in the economy causes a periodic increase in the cost of purchases. Avoid unscrupulous suppliers – cooperation with them will only have negative consequences, including increasing your costs. Carefully check the contract for the presence of a clause on full liability for products of inadequate quality. Keep an eye on your competitors – don’t let your customers get ripped off. Regularly update promotional offers and discount system.

Advertising and marketing

No business is complete without advertising. This is the basis of all sales. Before the base of regular customers is built up, you will have to spend money on an advertising campaign. The easiest and most promising option is promotion through the Internet.

You should start by creating a website, it will cost 30-35 thousand rubles. You also need to maintain accounts in social networks – here it is best to find a good SMM specialist. Your Internet resources should be convenient and understandable in use so that the consumer can easily place an order. To increase spontaneous orders, create SEO optimization, advertising in Yandex and Google. Do not forget about traditional advertising through leaflets, posters and banners . The information in the elevators, the distribution of flyers will be relevant – all potential customers should be aware of your special offers.

Middle-aged people prefer to make a purchase through the phone – then select a harmonious and easy-to-remember number. On busy roads, billboards will help. Do not spare money – it is important to create an excellent reputation, especially at the beginning of a career.


Recruitment is hard work. The best work schedule is around the clock, but unfortunately, finding staff to work at night is not easy. Depending on the volume of production, you need to hire 3-4 cooks, 3-5 courier drivers, 2-3 order takers . Accounting and management can be attributed to outsourcing.

You may need 1-2 assistant chefs. The professionalism of the staff is out of the question. Try to choose smiling and good-natured operators and couriers – often they make up half of the company’s rating. When working around the clock, 2 shifts of employees are required, but at the initial stage this is not so necessary. The main thing is food quality control and absolute observance of sanitary standards.

How much to invest at the start

If possible, you should raise the maximum initial capital that you can afford. No one is immune from unplanned spending . There can always be losses, technical problems, human errors and other difficulties in work. And no one will be saved from the absence of customers. A competent analysis of the market for ordering rolls at home will help to avoid unnecessary costs. Here is a rough estimate for opening:

  • Purchase of raw materials – 340-350 thousand rubles
  • Advertising on the Internet – 30 thousand rubles
  • Standard advertising – 30 thousand rubles
  • Website – 65 thousand rubles
  • Organization of work – 15 thousand rubles
  • Repair work – from 20 to 100 thousand rubles
  • Connection of electricity and water – 20 thousand rubles

Monthly calculations can only be accurately calculated individually, it all depends on the region, the volume of orders and the rating:

  • Room rental – 25 thousand rubles
  • Salary of employees – 270-300 thousand rubles
  • Utilities – 12 thousand rubles
  • Telephone and Internet – 2-3 thousand rubles
  • Marketing – 15 thousand rubles
  • Household expenses – 5-7 thousand rubles
  • IP taxes – 3 thousand rubles
  • Acquiring – 2 thousand rubles
  • Delivery costs (fuel and packaging) -40 thousand rubles.

The average order of sushi sets is 500-800 rubles. If you manage to get 35-40 orders per day, then the monthly turnover will be approximately 550-800 thousand rubles.

The right approach according to the business plan will give a profitability of 25% . To open a full-fledged delivery of Japanese cuisine, you will need from 5 to 7 million rubles. This business pays off quickly, which makes it attractive for beginners – it is quite unassuming. You can start your own business with an investment of 1 million rubles, in this case, the payback should be expected in 6-7 months.

Nuances and tips

Try to create unique conditions for your regular customers. Choose a long-term lease , so as not to receive an unexpected increase in its value. In this period of the coronavirus crisis, no one is immune from a decrease in demand that no loyalty program can hold. All these are the main external risks, which it is quite possible to avoid with responsible and reasonable planning.

Among internal risks, one can note problems with personnel, damage to equipment and products, which will entail a decrease in the company’s rating. It is better to select staff for work on an ongoing basis, maintain motivation with regular bonuses so as not to face high turnover . From the very beginning, carry out detailed briefing and maintain full control over the maintenance of equipment and storage of products. Do not allow theft or sale of low-quality dishes.

Only strict observance of all the above rules will help to properly organize and conduct your business for the delivery of sushi and rolls. Do not neglect detailed analysis and careful selection of resources if you want to get high profits even at the first stage.

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